Project brief
A Pretoria service business with a strong local reputation and nothing online to match it. The site had to make a first-time visitor trust the business within seconds and let them get in touch.
Our mission
Make a long-established Pretoria painting business look as trustworthy online as it is in person, and give every first-time visitor one obvious way to make contact.
Issues to solve
- 01Established business, no website. Just a Facebook page that did not rank
- 02Customers were phoning to ask basic questions the site should answer
- 03Needed to read as a serious, long-standing company, not a side business
- 04One primary action: get the visitor to call or send an enquiry
Design decisions
Service business needs
The website is a credibility check. It answers the first questions a visitor has: are these people real, have they done this before, and how do I reach them.
- A clear statement of what the business does and how it works
- Real project photos, service area, and years established
- Promote problem solving, flexible solutions and customer service
Professional over creative
Purposeful design and a minimal look keep the focus on what matters most: the quality of the work and the attention to detail.
- Client results imagery over illustration or motion
- Funnel every visitor to one central call to action
- Conventional layout a visitor already knows how to read
Total speed
Deliberately minimal. Customers are busy, and a page that renders almost instantly converts better than one that loads forever.
- Static pages, no client-side rendering for content
- Images sized and compressed for mobile, lazy-loaded below the fold
How it was built
- Type
- Static website
- Build
- Static HTML, CSS and a small script; no build step
- Hosting
- Edge CDN, global cache, free SSL
- Content
- Plain HTML pages edited directly; changes are a redeploy
- Contact
- WhatsApp and email links; there is no form to maintain
- Analytics
- Cloudflare Web Analytics
The result
- Before-and-after photos of finished jobs sit on the homepage, in AVIF with a JPEG fallback
- WhatsApp and email are one tap away, with no form in the way
- Fonts and images are served from the site's own domain
- Six plain HTML pages: home, residential, about, contact, privacy and legal
Want a website built the same way?
Every build starts from a fixed published price and timeline.
Pick your type, or WhatsApp Matt and get a straight answer on what your business needs.